Predicting your leaflet distrbution results
Marketing is a science, you put X amount in, you get X amount out. Its not a guessing game. If you know your target audience and you know your marketing its almost like clock work. Sometime ofcourse experiments go wrong and with any campaign when with things go wrong it can go teribly wrong. Ask CocaCola, im sure they can remember the re-branding excercise they tried about a decade ago. With Leaflet distribution the same rule applies, in that the response expected can be measured. leaflet distribution is no different and you can peridict the outcome.
The rules are simple, a leaflet distribution campaign will produce a response rate of about 5% nationwide, If you do the math you can know what kind of result you need your desired outcome. Testing your leaflet distribution campaign is also important and doing this quickly lets you assertain if you leaflet distribution campain is working. Using this data you simply distribute more, to get more business.
Remember the clock work analogy, if you know your market you leaflet distribution campagn will be very successful. Do not forget to test, as its a science you must take the time out to do expirements. Test with different amounts, different days as see what happens.
